Thursday, October 28th, 2010
Prodigy - Smack My Bitch Up
Warning: this video contains drug use, sexual violence, nudity, etc
Prodigy’s 1997 video for “Smack My Bitch Up” was criticized for promoting violence against women, but the band defended it, saying the song was about “doing anything intensely.”
Banned by the BBC and played only after midnight on MTV, the video was very controversial but also very popular. Filmed in the first person, the viewer is taken along on a journey as this person and ends with a great twist as the protagonist is finally revealed.
Director Jonas Åkerlund was a member of the Swedish black metal band Bathory from 1983 through 1984. He first found fame as main video director for Swedish pop act Roxette. In 1998 he worked with Madonna for the song “Ray of Light”, he has since worked with superstars such as Metallica, Christina Aguilera, U2, Satyricon, Blink-182 and Pink. He directed the music video for the Smashing Pumpkins’ single Try, Try, Try, from which a short film Try was spawned.
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